LOOKBOOK
The SS13 lookbook (re)introduced the classic accessories brand to a new market. To announce the new look & feel, oversized posters were sent to editors, used in press events, and shared with retailers.
Agency: YARD
Executive Creative Director: Stephen Niedzwiecki
Creative Director: Richard Austin
BRAND WEBSITE
Concept and design for a dual purpose website. Functioning as both the primary ecommerce destination (prior to Soho flagship opening), and equally important, serving as a platform for the new brand voice. A blog section was developed as a way of connecting with their new consumer.
ADDITIONAL CAMPAIGN IMAGES